ABOUT US
Feel the Flow
The Fitness Factory is a unique health and wellness company created to address common but often overlooked health challenges such as weight struggles, low energy, lack of motivation, ADD, and chronic fatigue. Our innovative approach begins with comprehensive genetic testing to identify gene markers associated with nutrient deficiencies that can significantly impact physical and mental well-being. Through this testing, we detect nutrient absorption issues and provide clients with essential knowledge about their specific nutritional needs. By incorporating targeted supplements, we’ve observed clients experience marked improvements in energy within just 3–5 days, setting them on a path to optimize daily habits, enhance focus, and better manage their nutrition.
Our protocols have also proven effective in identifying cases where clients on prescription medications suffer adverse effects due to inhibited nutrient synthesis. This critical insight drives our commitment to educating clients and finding holistic methods to enhance health without the risk of side effects. Bringing to life the vision of Malin Ellison a certified personal trainer, health coach and seasoned corporate business veteran & Melinda Hickey, a board-certified Nurse Practitioner. The Fitness Factory combines medical expertise and a holistic approach. Both founders bring a wealth of experience in managing stress-related health issues and understand first hand how stress manifests physically and mentally.
Some important fundamentals that we focus on are:
-
Whole-Body Connection: Viewing the body as an interconnected system.
-
Root Cause Focus: Identifying the "why" behind health concerns.
-
Personalization: Tailoring care to each individual’s unique biology and lifestyle.
-
Balance: Supporting harmony in systems like gut health, hormones, and immunity.
The goal is to promote long-term vitality and well-being through sustainable, science-backed strategies.
Meet the STAFF
Malin Ellison
Visionary Founder
and CEO
After spending two decades navigating the demands and pressures of Corporate America, balancing a high-powered career while raising a family, she often found herself meeting the expectations of others at the expense of her own well-being.
Through her personal journey of overcoming trauma, depression, and anxiety, Malin uncovered a deep passion for mental health and holistic wellness. As she worked through her own healing, she became stronger, happier, and more aligned, realizing how interconnected the body and mind truly are. This transformative experience inspired the creation of W.E.L. Fitness Factory. W.E.L. Fitness Factory is a space where individuals can explore, understand, and optimize their own health journey. With a mission to educate and equip others with the tools and knowledge they need to take control of their physical and mental health.
Melinda Hickey
Co-Founder
Melinda Hickey is a board-certified Nurse Practitioner with over 20 years of experience in the healthcare industry. As co-founder of The Fitness Factory, drawing on her extensive background in the hospital "sick care" system, Melinda is passionate about shifting the focus to preventative health and holistic care. Melinda combines her medical expertise with a compassionate, educational approach, helping clients understand their genetic predispositions and overcome nutrient deficiencies. Her mission is to improve clients' overall quality of life by addressing underlying causes of physical and mental health challenges, such as fatigue, stress, and chronic health issues. With a deep commitment to empowering and educating clients, Melinda is dedicated to reshaping the wellness landscape through science-driven, individualized care.
Joe Winkler
Personal Trainer & Business
Development
Joe brings over three decades of hands-on experience and a relentless passion for health and wellness. Joe’s journey into fitness began at the age of 18 when he started lifting weights to lose weight and improve his health. What started as a personal mission quickly grew into a lifelong dedication to fitness and helping others discover their own strength. With a deep understanding of the discipline, mindset and training techniques that lead to real progress. Today, he channels that knowledge into coaching and mentoring.
At The Fitness Factory, Joe continues his mission: to give back, lead by example, and build a stronger, healthier community—one rep at a time.
Betty Joe Lee
Office Manager
With over 40 years of experience in the corporate world, BJ has worn many hats. Her passion has always been bringing structure, efficiency and heart to every team she has worked with. Implementing and executing projects is second nature to her and supporting others in achieving their goals has always brought her joy. For much of her career, she prioritized work above all else, often at the expense of her own health. Being included in the Fitness Factory and a team with a health and wellness priority has been a turning point for her. For the first time, BJ's is finally able to understand what it means to care for herself; body and mind. Her lifelong struggle with weight and health is now met with tools, support and hope.
BJ is honest, sincere, and compassionate and never passes up an opportunity to cheer someone on.
Morgan Pyle
RN & Certified Health, Lifestyle & Mindset Coach
Morgan is a Nationally Board-Certified Coach with over 13 years of nursing experience. After witnessing the many ways the current healthcare system falls short, Morgan set out on a journey to discover a more effective approach to healing. Passionate about helping others thrive, Morgan takes a personal and holistic approach to wellness, empowering individuals to harness their innate strength and create a healthier, happier life. Through compassionate guidance and evidence-based strategies, Morgan is dedicated to transforming lives beyond symptom management, focusing on true, lasting well-being.