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Fitness Factory
What we do

Five services. One thread: your biology.

The Functional Health Panel and Wellness Visits to read your labs against your story. Genetic Testing to find what's driving how you feel. Health Coaching to make the plan stick across body, mind, and habits. Blueprint Optimized to keep it going. Every journey can start with a free 30-minute consultation, or by purchasing your Blueprint tier directly online.

A coach and client in conversation during a treadmill session

How it all connects

Not a menu. A system.

Five pieces, one path: diagnostics anchor what we recommend, coaching turns it into your week, and Optimized keeps it tuned over time.

  1. Step 1

    Start the conversation

    A free 30-minute call, or a direct online purchase if you already know your Blueprint tier.

  2. Step 2

    Diagnostics

    Genetic Testing, the Functional Health Panel, or both. Read in your Wellness Visit with Mindy.

  3. Step 3

    Coaching

    Weekly 45-minute 1:1s to turn the protocol into your week. Three, six, or twelve months.

  4. Step 4

    Optimized

    The ongoing version: monthly coaching, weekly group calls, and monthly plan updates.

The five services

Diagnostics. Protocols. Coaching. Ongoing care.

Each one stands on its own. Most clients pair two or more.

Genetic testing buccal swab kitFlagship

Genetic Testing: The Blueprint Method™

Map the gene variants behind your nutrient deficiencies, hormone pathways, and metabolic risks. We translate the results into a plan you can actually follow. Three tiers: Essential, Expanded, Ultimate.

  • Painless 30-minute in-office buccal swab
  • 32 to 500+ gene variants analyzed
  • 60-minute APN review with Mindy Hickey, APN
  • Coaching redeemable over 6 months

You leave with a written protocol specific to your gene variants. Not generic advice.

Three tiers

Starting at $850

A glimpse of the panel

Three genes. Three stories your DNA is already telling.

See the full panel

Methylation

MTHFR

Folate processing. Sets your need for active B-vitamins and influences homocysteine.

Cardio

APOE

Cholesterol transport. The most-studied marker for cognitive and cardiac risk patterns.

Mood

BDNF

Brain-derived growth factor. Sets neuroplasticity and stress-resilience baseline.

Mindy Hickey, APN talking with clients at The Fitness Factory

APN-led

Wellness Visits with Mindy Hickey, APN

A 45-minute, in-person visit. Mindy reads your labs, talks through your history and goals, and walks you out with a protocol built from your results. Returning Lab Review / Follow-up visits are request-based for established clients seen within 12 months.

  • $285 New Client Wellness Visit
  • 45 minutes, in-person
  • Full lab review + protocol
  • $185 Lab Review / Follow-up (request-based)

A protocol built from your labs, not a template applied to them.

Service

$285 new client · $185 follow-up

Functional health panel lab markers laid out on a desk

APN-ordered

Functional Health Panel

Lab work that surfaces what conventional panels miss: thyroid and hormone balance, inflammation, blood sugar regulation, nutrient status, and cardiovascular risk. The panel is ordered by Mindy based on your story and read with you inside your visit.

  • Practitioner-ordered, not self-served
  • Drawn at Labcorp, insurance-billable
  • Hormones, thyroid, metabolism, inflammation
  • Read inside your Wellness Visit

Built to catch what a standard physical misses. Read against your story, not a reference range.

APN-ordered

$420 · includes Labcorp draw

Two weeks after my Blueprint review I'm sleeping through the night and the afternoon crash is gone. The protocol made sense in a way the four supplement stacks before it didn't.
M.K. · Peoria, IL · Ultimate Blueprint, 2025
A coach and client in conversation by the rack

NBC-HWC Certified

Health Coaching

Three, six, or twelve months of one-on-one coaching to make the plan stick. Weekly 45-minute 1:1 sessions, direct messaging between calls, weekly group call included.

  • Weekly 45-min 1:1 sessions
  • Direct messaging between calls
  • Weekly group call included
  • NBC-HWC certified coach

After 12 months, most clients have sustainable habits. Not a dependency on coaching.

Three lengths

Starting at $1,500 / 3 mo

Find your fit

Three questions. Your starting point.

Step 1 of 3

Question 1

What's the bottleneck right now?
A coach and client sharing a moment during a treadmill walk

Membership

Blueprint Optimized

The ongoing version of the work. Monthly 30-minute 1:1 coaching, weekly group calls, free members app Basics plan access, and monthly diet, shopping-list, and workout updates. Follow-up visits included free every 3 months, plus Trainerize access for nutrition and fitness guidance and personalized workouts.

  • Monthly 30-min 1:1 coaching
  • Weekly group calls
  • Free members app Basics plan access
  • Free follow-up visit every 3 months

The relationship doesn't end at the Blueprint review. Optimized is what keeps it tuned.

Monthly subscription

$350 / month

Additional testing

When the standard panel isn't enough.

DUTCH Test Plus, Stool Analysis, and Mold Testing are available on request. Each is APN-ordered when your story calls for it.

  • DUTCH Test Plus
  • Stool Analysis
  • Mold Testing

Contact our team to talk it through. Pricing shared on request.

Talk to our team

Members app

Your plan, in your pocket.

Live webinars, direct chat with your coach, and your full protocol on every device. Tiered access included with Blueprint and coaching engagements.

Tour the app

Start your health journey today.

A 30-minute phone call with our team. No pressure, no fee. We'll listen, answer questions, and tell you whether we can help.